Driving Product Strategy through UX/UI and AI Automation

Design and product ownership, in one seat.

Laptop screen displaying a dashboard with client case data, recent client activities, notifications, and opportunities. 
Some insights about 
my work carrer

+85%

Faster compliance approvals in Avaloq CLM

+30%

faster bank client onboarding at Avaloq CLM

+25%

User activation across the Moneysurfers products

−65%

Checkout login time at Moneysurfers, from 10 to 3–4 minutes

+7

digital products owned end to end, roadmap to delivery

+20

years designing for Digital Products, CRM, Mobile Apps in Europe and LATAM

I translate complex business strategies into simple, scalable user experiences

CRM DESIGN
RESEARCH
BRANDING IDENTITY
AUTOMATION
WEBSITES
UX AUDITS
USABILITY TESTINGS
USER FLOWS
UX ANALYSIS
UX TESTING
USER PERSONAS
DESIGN APPS
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In primo piano
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A UX case study on turning a cold onboarding survey into a guided, mobile-first flow that profiles users, rewards them and recommends their first course

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Whirlpool Corporation is an American multinational company that manufactures and markets a wide range of home appliances.

Their major product categories include washers, dryers, refrigerators, ranges, cooktops, wall ovens, microwaves, beverage and wine centers, dishwashers, range hoods, ice makers, and compactors.

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The goal of this project was to create the perfect smart investment report app. A platform that makes trading and portfolio management simple, fast, and intelligent.

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Gisella Vivar Peruvian Photographer for Horses shoots

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Website and Digital Identity for Zanovello Boats & Real State

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Mariela Sandoval needed a branding design that authentically reflected her artistic vision and seamlessly aligned with her work as a photographer and educator. We developed a customized branding package that included bespoke photoshoot box packaging and digital branding assets to enhance her online presence and training services for photographers.

The result was a cohesive design that captured her signature style while creating a lasting impression for her clients. This personalized approach not only elevated her brand identity but also reinforced her position in the competitive photography market, ensuring she stood out for her professionalism and creative flair.

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Nati Fabiano sought a branding design that truly captured her unique style and communicated it consistently across her work and digital presence. Our solution involved creating a tailored branding package, including custom photoshoot box packaging and digital branding elements to elevate her social media and photographer training services. The design not only reflected her aesthetic vision but also ensured a memorable experience for her clients, helping her stand out in a competitive market.

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Optimizing Client Lifecycle Management (CLM) with a Hierarchical Notification Framework

Discover how a structured notification system in CLM improves data integrity, compliance, and user experience. Learn how categorizing notifications by priority enhances operational efficiency and user engagement.

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Bach is a communication platform and matching tool designed for students by High Education admissions professionals. We have designed a space where prospective students can explore the vast college landscape and engage in meaningful interactions with schools on their own terms. 

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Horoscope Entertainment App: Your Personalized Astrology Experience

Project Overview: The "Horoscope Entertainment App" is a premium mobile astrology app that allows users to easily access daily, weekly, and monthly horoscopes and explore compatibility with other zodiac signs. Designed for astrology enthusiasts, the app delivers a personalized, user-friendly experience that provides quick access to accurate and engaging astrological content.
Key Project Features:

  • Optimized Information Architecture: Intuitive content organization that helps users seamlessly navigate between horoscope readings and compatibility features.

  • Detailed Flowcharts & User Flows: Comprehensive analysis of the user journey, ensuring a smooth navigation experience that boosts user retention.

  • Consistent Design System: A cohesive visual design that strengthens the app’s brand identity, enhancing user satisfaction and usability.

  • Prototyping & Usability Testing: Interactive prototypes and usability testing to refine every element of the interface and optimize for ease of use.

  • Streamlined Login and Subscription Processes: Simple, effective registration and premium subscription pathways to maximize user engagement.

  • A/B Testing: Continuous optimization of key screens to enhance user experience and improve conversion rates.

With a focus on information architecture, usability testing, and a well-crafted user experience, the Horoscope Entertainment App is a complete solution for anyone passionate about astrology.

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Front Office Approval Process Enhancement

Work done for Avaloq, where the goal of this project was to improve the Bank's Client Onboarding process and streamline the Relationship Manager (RM) workflow through automation. By reducing manual tasks and expediting compliance checks, the solution allowed RMs to focus on higher-value activities. The project included user personas analysis, user flow proposals, onboarding automation processes, prototyping, and client presentations.

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paruolo-e-commerce-website-design-user-design-thinking-e-commerce-thinking.jpeg

Paruolo, one of the largest fashion companies in Latin America, needed a complete redesign of their e-commerce platform. The project included creating detailed flow charts and user flow proposals, conducting extensive research and benchmarking, and developing wireframes. We redesigned critical elements such as the home page, product grid, checkout process, product cards, and filters to enhance user experience. The project also focused on responsive design, ensuring seamless functionality across both desktop and mobile platforms, and included full prototyping.

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Portfolio →

Design and product ownership, in one seat

Hi, I’m Flor Zanovello!

For 20+ years I've designed digital products for banks, fintechs and education platforms. Today I combine UX/UI with product ownership: I set the roadmap, design the experience and coordinate design, marketing and development until it ships.

Hands-on from research to launch: user research, usability testing and UX audits (Microsoft Clarity, GA4, Hotjar), flows and prototypes, design systems, PRDs with user stories and acceptance criteria, and full launch funnels.

Let’s talk

UX analysis

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AI automation

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UX audits

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UX analysis 〰️ AI automation 〰️ UX audits 〰️

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