Paruolo, one of the largest fashion companies in Latin America, needed a complete redesign of their e-commerce platform.
The project included creating detailed flow charts and user flow proposals, conducting extensive research and benchmarking, and developing wireframes.
We redesigned critical elements such as the home page, product grid, checkout process, product cards, and filters to enhance user experience.
The project also focused on responsive design, ensuring seamless functionality across both desktop and mobile platforms, and included full prototyping.
